Creating connections with customers — with electrifying results.
Alectra Utilities - Skylar Media
PROJECT PROFILE
The Alectra Butterfly:
A campaign of metamorphosis
This butterfly earned its wings. We took an icon of change and turned it into an energy conservation awareness movement. This campaign brought a significant lift in customer participation throughout Alectra’s conservation and energy savings programs designed for consumers, SMBs and enterprise level customers.
OUR FOCUS
- Digital campaign development
- Website development
- Connections planning
- Digital content and display campaigns
- Social media strategy & content
- Experiential
The website story: A tale of 5 utilities
OUR FOCUS- Content architecture
- UX strategy
- UI design
- Web development
Avg. traffic per month - AlectraUtilities.com
Avg. traffic per month - Alectra.com
The e-billing campaign.
Motivating customers to make the switch.
Exceeding expectations and supporting charitable endeavors. Tasked with converting customers to e-billing, we leveraged the Alectra Utilities website, creating a landing page and six-month campaign dedicated to motivating customers to go paperless. With each new sign-up, donations were made to local food banks — part of Alectra’s commitment to social responsibility.
Winner of several notable North American awards
- Digital campaign development
- Media planning
- Connections planning
- Monitoring & optimization
Sign-ups
Target achieved
A campaign designed for call centre support
- Social content strategy
- Content creation
- Copywriting
- Hashtag strategy
Impressions
Traffic increase
A social strategy built around quality content and engagement
Alert and inform: our approach to Alectra’s social presence. We develop social media content that is informative, supportive, and engaging, alerting customers to special announcements through a mix of community and business-focused content.
A power-full relationship
“
The team at Skylar understands our vision for the future and are a trusted partner. Skylar’s team is professional and are experts in all facets of our communications efforts, from strategic web development to informed digital advertising and social comms, we can count on them as we would a marketing department down the hall. They work closely with us to help solve challenges for our customers in real time and they truly are a one stop shop for all marketing solutions.
- Blair Peberdy, Vice-President Government & Corporate Relations
These are the stories we tell.
