The Future is Bright Kaleido

Kaleido came to Skylar as Landmark Financial, and they tasked us with the renaming of their business – and more. After settling on their new name – Kaleido – we developed their new branding and brand messaging, followed by a complete rollout of the new brand, including their web, video, social assets and ongoing collateral.

Skylar presented several options during the renaming process, all with unique attributes alluding to or representing the philosophies and personalities of their leadership group. The final chosen name was derived from using a kaleidoscope as an analogy, to represent the manner by which they handle a multitude of offerings within the ever-evolving investment industry.

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